The Clio Story

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our Story

Coffee luxury for the rest of us

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we're on a mission

we believe that everyone should be able to enjoy the simple pleasure of real great coffee without a PhD in coffee or a trust fund. but here's the reality...to enjoy a decent cup of coffee at home, you either have to buy a $1,000+ machine that does it all for you, and/or figure out which (expensive) coffee to buy, how much of it to use, in what grind, what roast, what blend, etc. and then wait who knows how long for the coffee to brew...by which time you really need a double espresso, or a nap..


making it great..for all

… so we had this crazy idea: what if we could make it so anyone can enjoy top quality coffee at home in one simple step and under a dollar a cup....sounds audacious, but we did the math (and magic): to make a full strength full size (10oz) cup of coffee, you need 12-13 grams of coffee (btw, the leading brand uses <8 grams per cup which is why their coffee is more like brown water - see the cup on the left..ours is on the right...enough said :) back to the math..top quality coffee beans cost say $20/lb. retail, so the wholesale cost of coffee for 12-13 grams is ~$0.25. bingo, we knew we're on to something. we could deliver on our mission to bring coffee greatness to everyone....we also knew it wouldn't be easy but at least possible..and so we went to work..


starting from scratch..

we embarked on the long journey of engineering an all-new coffee system that combines single-cup convenience, high pressure brewing which extracts the most flavor from every coffee bean and double filter pods that infuse more coffee flavor into every cup, and are 100% recyclable...


Perfected in Italy

next, we searched the world over for the best coffee beans and crafted 5 amazing blends which are hand roasted to perfection in our state-of-the-art facilities in Northern Italy. Each blend is precisely curated to produce the right taste, flavor and acidity for the right time or mood of the day (or night)


Direct to you

But an all-new coffee system is just part of the story. To make clio super simple, reachable and affordable, we knew we couldn't rely on retailers, distributors or intermediaries which would make it more expensive and less available. So, we decided to bring clio direct to you, 100% risk free.


Enjoy!

So finally, we’re proud to bring you an all-new (some say revolutionary) coffee system, so that you can enjoy an intensely delicious cup of coffee every time, every day, in one simple click in the comfort of your home.

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